Oscar de la Renta always mixed elegance with romance and more importantly his sense of fun through his designs. I have often witnessed Brides fight with themselves when choosing their wedding dress. Do they keep their look timeless? Or do they go for the current modern mood of fashion? By choosing an Oscar gown, they ticked all those boxes. Contemporary class with ageless grace.
My love for taking my Brides into Oscar de la Renta, aside from the fabulous designs, was also the experience. When I would go to his offices in New York to preview the Bridal collections the welcome from his team is always warm and fun. Oscar clearly influenced his team on the experience to give a Bride… Choosing your dress and finding THE one needs to be as memorable as your wedding day itself. The Oscar de la Renta stores and head office always deliver that moment. Again and again.
Over the years, I can recall many wonderful experiences with my Brides who have chosen Oscar de la Renta wedding dresses. From one who wouldn’t wear anything else “since being a little girl I’ve always wanted to get married in Oscar!” one told me. Another fond memory was when I was shopping with Rochelle Humes for her wedding party dress. she wanted to go short in the evening. I told her - short and chic only one place to go. Oscar. Oscar’s store on Mount Street hadn’t opened yet - so the Director of Bridal shipped a particular dress we had in mind from New York to my London office. Rochelle met me in secret in a suite at The Dorchester where she instantly fell in love with the frock.
Having been so warmly welcomed into their offices in New York and that great working relationship. I wanted to say thank you. When I heard Oscar was opening his first London store on Mount Street I instantly emailed Erika Bearman (Director of Communications and fondly known as Oscar PR Girl) to say I would love to throw a welcoming party for them when the boutique opened. Which we successfully did in March 2013.
I have no doubt the legend of Oscar de la Renta will continue to be a firm favourite with future Niemierko Brides.
- Mark Niemierko